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Escort guests rather than pointing out directions.Never say "it's not my job".Answer the phone with a grin.These are all examples of service standards. Companies use these phones train their staff. For service as a truly a method of life, however, such standards end up being embraced by each individual on the c's. I must want to escort guests.I must want to reply the phone in 3 rings, and i also must want to offer assistance if complaintant appears reduced. So in addition to your company-wide standards, challenge your individual employees to think about ways they intend to contribute to your company's service mission. These "personal" service standards are unique towards individual, should reinforce their strengths, and enable them to address their opportunities for add-on.